And to the people of ’Âd We sent their brother Hûd. He said, “O my people! Worship Allah—you have no other god except Him. Will you not then fear Him?” (65) The disbelieving chiefs of his people responded, “We surely see you as a fool, and we certainly think you are a liar.” (66) Hûd replied, “O my people! I am no fool! But I am a messenger from the Lord of all worlds, (67) conveying to you my Lord’s messages. And I am your sincere advisor. (68) Do you find it astonishing that a reminder should come to you from your Lord through one of your own so he may warn you? Remember that He made you successors after the people of Noah and increased you greatly in stature. So remember Allah’s favours, so you may be successful.” (69) They said, “Have you come to us so that we would worship Allah alone and abandon what our forefathers used to worship? Then bring us what you threaten us with, if what you say is true!” (70) He said, “You will certainly be subjected to your Lord’s torment and wrath. Do you dispute with me regarding the so-called gods which you and your forefathers have made up—a practice Allah has never authorized? Then wait! I too am waiting with you.” (71) So We saved him and those with him by Our mercy and uprooted those who denied Our signs. They were not believers. (72)

And to the people of ’Âd We sent their brother Hûd. He said, “O my people! Worship Allah. You have no god other than Him. You do nothing but fabricate lies ˹against Allah˺. (50) O  my people! I do not ask you for any reward for this ˹message˺. My reward is only from the One Who created me. Will you not then understand? (51) And O  my people! Seek your Lord’s forgiveness and turn to Him in repentance. He will shower you with rain in abundance, and add strength to your strength. So do not turn away, persisting in wickedness.” (52) They argued, “O Hûd! You have not given us any clear proof, and we will never abandon our gods upon your word, nor will we believe in you. (53) All we can say is that some of our gods have possessed you with evil.” He said, “I call Allah to witness, and you too bear witness, that I ˹totally˺ reject whatever you associate (54) with Him ˹in worship˺. So let all of you plot against me without delay! (55) I have put my trust in Allah—my Lord and your Lord. There is no living creature that is not completely under His control. Surely my Lord’s Way is perfect justice. (56)

But if you turn away, I have already delivered to you what I have been sent with. My Lord will replace you with others. You are not harming Him in the least. Indeed, my Lord is a ˹vigilant˺ Keeper over all things.” (57) When Our command came, We rescued Hûd and those who believed with him by a mercy from Us, saving them from a harsh torment. (58) That was ’Âd. They denied the signs of their Lord, disobeyed His messengers, and followed the command of every stubborn tyrant. (59) They were followed by a curse in this world, as they will be on the Day of Judgment. Surely ’Âd denied their Lord. So away with ’Âd, the people of Hûd. (60)

The people of ’Âd rejected the messengers (123) when their brother Hûd said to them, “Will you not fear ˹Allah˺? (124) I am truly a trustworthy messenger to you. (125) So fear Allah, and obey me. (126) I do not ask you for any reward for this ˹message˺. My reward is only from the Lord of all worlds. (127) ˹Why˺ do you build a landmark on every high place in vanity, (128) and construct castles, as if you are going to live forever, (129) and act so viciously when you attack ˹others˺? (130)

So fear Allah, and obey me. (131) Fear the One Who has provided you with ˹the good˺ things you know: (132) He provided you with cattle, and children, (133) and gardens, and springs. (134) I truly fear for you the torment of a tremendous day.” (135) They responded, “It is all the same to us whether you warn ˹us˺ or not. (136) This is simply the tradition of our predecessors. (137) And we will never be punished.” (138) So they rejected him, and ˹so˺ We destroyed them. Surely in this is a sign. Yet most of them would not believe. (139) And your Lord is certainly the Almighty, Most Merciful. (140)

And remember the brother of ’Ȃd, when he warned his people, who inhabited the sand-hills—there were certainly warners before and after him—˹saying,˺ “Worship none but Allah. I truly fear for you the torment of a tremendous day.” (21) They argued, “Have you come to turn us away from our gods? Bring us then whatever you threaten us with, if what you say is true.” (22) He responded, “The knowledge ˹of its time˺ is only with Allah. I only convey to you what I have been sent with. But I can see that you are a people acting ignorantly.” (23) Then when they saw the torment as a ˹dense˺ cloud approaching their valleys, they said ˹happily˺, “This is a cloud bringing us rain.” ˹But Hûd replied,˺ “No, it is what you sought to hasten: a ˹fierce˺ wind carrying a painful punishment!” (24) It destroyed everything by the command of its Lord, leaving nothing visible except their ruins. This is how We reward the wicked people. (25) Indeed, We had established them in a way We have not established you ˹Meccans˺. And We gave them hearing, sight, and intellect. But neither their hearing, sight, nor intellect were of any benefit to them whatsoever, since they persisted in denying Allah’s signs. And ˹so˺ they were overwhelmed by what they used to ridicule. (26)